Sam Morgan(he/they) is an LA based mexican/jamaican designer who thrives in developing brand identities through motion design, smart simplification, and focused research.
Currently open for work!
Their resume, bio, linkedin, instagram, and email.
Sam Morgan(he/they) is an LA based mexican/jamaican designer who thrives in developing brand identities through motion design, smart simplification, and focused research.
Currently open for work!
Resume, bio, linkedin, instagram, and email.
Brand Identity
FITAL
October 2022
I worked with FITAL to create a stress-free online shopping experience, driven by the founder's frustration with online sizing. This opportunity allowed us to develop a design system inspired by a measuring tape, symbolizing finding the perfect fit. My role involved creating a logo and system with minimal typography, muted colors, and engaging visuals. The result was a cohesive brand identity that simplified shopping while enhancing customer engagement, helping them navigate content intuitively and enjoyably.
