Brand Identity
GROUP BLACK
December 2021
Group Black is a media company focused on promoting Black media ownership and building diverse, future-forward businesses. As lead designer for the project, I was tasked with creating a logo and digital branding that aligned with the client's values of inclusivity, innovation, investment, and networking.
To achieve this, I conducted research and collaborated with the client to develop a design system that visually communicated the brand's mission and goals. The resulting logo and digital assets were optimized for the online environment and conveyed Group Black's commitment to promoting Black-owned media businesses.
View the process here.