Brand Identity/Digital
Z by HP
May 2023

Tested, optimized and certified to power complex workflows,
Z by HP high-performance workstation computers are engineered to outperform your typical PC. Get more done with extremely reliable devices and hybrid work solutions designed for demanding projects.

As designer for the Z by HP brand refresh. I was tasked with creating a design system that meshed the current HP brand with its Z sub-brand in a way that gave users a clearer sence of how HP and Z operating with one another. The result was a brand system & guidelines which borrows from both guidelines visually, and systematically takes inspiration from HP’s ‘module’ building system to create a clean & cohesive set of digital assets that speak to both HP & Z.