Social
Spotify
October 2021

As a graphic designer for Spotify, my primary focus was on the Wrapped 2021 campaign. Working within a larger team of designers, I contributed to the development of visual assets that were used across a variety of social media platforms, including Instagram, Twitter, and Facebook. The campaign was centered around the idea of "wrapped" as a gift, and aimed to create a sense of excitement and anticipation around the user's year in review on Spotify.

To bring this idea to life, I developed a visual identity for the campaign that was playful, colorful, and festive. I created a series of graphics that featured a ribbon motif, which was used across all of the Wrapped social media push. These graphics were developed in a variety of formats, including static images, gifs, and videos, and were designed to be shared by users across their own social media channels as well. Overall, my work on the Wrapped 2021 campaign helped to create a cohesive visual language for the campaign and contributed to its success in engaging and exciting users.