Brand Identity/Social
Hearst Magazines
April 2023

As the world's largest lifestyle publisher, Hearst Magazines has a portfolio of more than 25 brands in the U.S., 175 websites and more than 200 magazine editions worldwide.

In my role as a designer for the Hearst Magazines brand refresh, I faced the task of extending the existing brand refresh strategy employed by Hearst Magazines. This strategy featured a printmarks pattern system and a color palette reminiscent of printer ink. The challenge was to expand this system to encompass social media platforms, bearing in mind the diverse range of content coming from various brands under the Hearst Magazine umbrella. It was crucial to ensure a cohesive and unified aesthetic across these distinct brands, achieved by seamlessly integrating the printmarks patterns throughout the new social media extension.